Dr. Carl Truesdale’s ARTISA Skincare Launches with Hollywood Royalty, Luxury Amenities, and Extensive Global Media Coverage!

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The highly anticipated launch of ARTISA Medical Grade Skincare, created by renowned Beverly Hills Double Board Certified Facial Plastic Surgeon Dr. Carl Truesdale, successfully took place on Saturday, November 1, 2025.

The Synergy of Art and Science Dr. Truesdale, celebrated not only as a skillful surgeon specializing in procedures like the Deep Plane Facelift and Rhinoplasty but also as a portrait artist, musician, and pilot, brings a unique “modern-day renaissance man” philosophy to skincare.

The glamorous, red-carpet event, hosted by Jane Owen Public Relations (JOPR), transformed The Grotto in Downtown Los Angeles into a sophisticated showcase. JOPR, known for handling high-profile, celebrity-attended red-carpet events and brand launches with global press reach (including the Cannes Film Festival and clientele from Selling Sunset), ensured maximum visibility.

Dr. Truesdale introduced ARTISA as a line where the precision of medical science meets artistic mastery, offering medical-grade, inclusive skincare formulated to deliver radiant, age-defying results for all skin types.

The Venue and The Luxury Experience The event was held at The Grotto by Newman Studios in Downtown Los Angeles, a unique, 5,000 sq ft venue lauded for its industrial brutalist design fused with modern elegance. The space, featuring lime-washed walls, micro cement floors, and massive concrete pillars, provided a stunning, avant-garde backdrop for the luxury launch.

Guests at the exclusive gala were treated to an elevated experience designed for comfort and sophistication. The amenities included:

Complimentary Valet Parking for seamless arrival and departure.

Exquisite Complimentary Food and gourmet canapés.

A Complimentary Open Bar featuring cocktails, ensuring a relaxed and celebratory atmosphere throughout the evening.

The ARTISA Promise: A “Masterpiece” Collection ARTISA Skincare, which Dr. Truesdale created to extend his philosophy of natural refinement beyond the operating room, features clinically-proven, medical-grade formulations. The core of the line is The Masterpiece Collection, which includes:

Antioxidant Defense Serum: Featuring a powerful blend of Vitamin C and ferulic acid to brighten and shield skin from environmental stressors.

Age Reversal Cream: A multi-corrective cream formulated with encapsulated retinol and barrier-repairing ceramides to firm and restore elasticity with minimal irritation.

The Star Power!

The launch drew significant attention from the entertainment industry, confirming ARTISA’s status as a must-have for the elite. The star-studded guest list included:

Jaime King, the acclaimed actress known for her roles in Hart of Dixie and Sin City.

Tara Reid, the iconic actress from the popular American Pie film series.

Angelique Bates, the American actress and comedian best known as one of the original cast members of the hit Nickelodeon sketch-comedy series, All That.

Amanza, beyond the drama, beyond the millions: Amanza's strength is what truly shines on Selling Sunset on Netflix.

The Extensive Media Reach of the eZWay Network!

The event’s massive media reach was spearheaded by the eZWay Network, a comprehensive digital platform. The network is an award-winning celebrity branding powerhouse with a vast digital ecosystem designed to elevate the influence, visibility, and credibility of entrepreneurs and high-profile individuals across various media landscapes.

The eZWay Network’s multi-platform strategy includes their own private social network app, a digital magazine, a powerful podcast network, and a global streaming service, ensuring every event and brand story reaches a maximum audience. This expansive reach contributes to their total visibility of up to 700 million homes and mobile devices globally.

Coverage was provided by the network’s flagship reality television and interview program, TAP Interviews. This program covers high-profile events, offering a unique blend of reality television elements and in-depth celebrity and business interviews. TAP Interviews is broadcast globally through the eZWay Network on platforms like Roku, Amazon Fire, Google, and Apple TV, as well as EZWAY Channel 27.3 Los Angeles, A channel next to Fox-owned KTTV with 3.2 million viewers ensuring wide media coverage for the ARTISA Skincare launch.

The eZWay Network team was strongly represented at the launch by key personnel who help drive the platform’s success:

James Zuley, known as an entrepreneur and a foundational figure who helped build the eZWay Network’s infrastructure and reach.

Jerry Christ, who plays a vital role in the network’s operations and its broader community engagement.

We extend a special thanks to Ambassador Dr. Eric J. Zuley, CEO of the eZWay Network, for his vision and support in arranging the wide-reaching coverage by the eZWay Network and TAP Interviews.

ARTISA Skincare is officially setting a new standard in the luxury beauty market.

eZWay Images album of event pics!

Thank you and God Bless!

Best regards,

Matt
Matt J. Doyle
eZWay Network
MattJDoyle.Com

Honoring the Sacrifice: Why Veterans Day Still Matters!

Veterans Day, observed every year on November 11th, is more than just a federal holiday—it's a profoundly important national moment. It's our opportunity as a country to pause, reflect, and give proper thanks to every person who has worn the uniform of the United States Armed Forces.

But what exactly are we celebrating, and how did this day come to be? Understanding the history helps us truly appreciate its significance today.

From Armistice to All Veterans: A Brief History Veterans Day has its roots in the end of World War I. The fighting officially ceased with an armistice—a temporary truce—signed on the 11th hour of the 11th day of the 11th month in 1918.

1919: President Woodrow Wilson proclaimed November 11th as the first commemoration of Armistice Day, a day to be filled with "solemn pride in the heroism of those who died in the country’s service."

1938: An Act of Congress made Armistice Day a legal holiday, dedicated to the cause of world peace and honoring the veterans of WWI.

1954: After the massive mobilizations of World War II and the Korean War, Congress, at the urging of veterans service organizations, amended the Act. The word "Armistice" was struck and replaced with "Veterans." President Dwight D. Eisenhower signed the legislation, transforming the day into a recognition of all American veterans, from all wars and all eras.

This evolution is key. While Memorial Day honors those who made the ultimate sacrifice and Armed Forces Day celebrates those currently serving, Veterans Day is unique in that it honors all who have served—in wartime or peacetime, living or deceased.

A Day of Gratitude, Not Just a Day Off It’s easy to see a federal holiday as a chance to relax, but the true spirit of Veterans Day calls for something more: active gratitude. Our veterans, in every branch and every generation, have committed themselves to protect our freedoms, often enduring immense personal sacrifice.

How can you honor a veteran in your community?

Say Thank You: It seems simple, but a genuine, heartfelt "Thank you for your service" goes a long way.

Support Veterans' Organizations: Donate time or money to reputable organizations like the Wounded Warrior Project, the VA, or local veterans' homes.

Hire a Vet: If you are a business owner or hiring manager, actively seek out and support veteran employment initiatives. Veterans bring incredible skills, discipline, and leadership to the civilian workforce.

Learn Their Stories: Take the time to listen to a veteran’s experience. Programs like the Library of Congress's Veterans History Project are dedicated to preserving these invaluable accounts.

Attend a Local Event: Look for parades, ceremonies, or memorial services in your area. Attending is a public show of respect and support.

Veterans Day on November 11th remains a cornerstone of our national calendar, a reminder that the freedoms we enjoy were paid for by the dedication and sacrifice of those who answered the call of duty. Let us not take their service for granted.

To all our veterans: thank you for your courage, your commitment, and your patriotism. We remember and honor you.

Thank you for visiting,

Matt J. Doyle
https://MattJDoyle.com

A Night of Glamour: Recapping the LA Fashion Week Beyond Borders LA Fashion Closet 2025 Fashion Show!

What an incredible day! Sunday, October 26, 2025, the eZWay Family stepped into the glitz and glamour of Hollywood for the LA Fashion Week 2025 Designer Summit at The Academy LA. This event wasn’t just a fashion show—it truly proved to be the Biggest Fashion Show in Hollywood, celebrating unparalleled creativity, innovation, and style.

The day was packed with excitement from start to finish. It all kicked off with an insightful PANEL discussion that set a powerful tone for the afternoon, followed by the dazzling RED CARPET event, where stars and fashion enthusiasts shone brightly.

The Featured Designers and Showcases It was an honor to support our dear friend and eZWay celebrity brand ambassador, Septimius The Great, on his highly anticipated debut. His brand-new fashion line was spectacular, marking a powerful entrance into the fashion world. Septimius not only showcased his incredible designs but also delivered a special performance and hosted the entire spectacular event with flair and energy.

The runways and exhibition areas were graced by a constellation of brilliant designers:

K-Bobby: His dynamic and impactful designs showcased his bold vision, consistently pushing the boundaries of contemporary fashion.

Paromita Gosh: Paromita’s work beautifully blended traditional elegance with modern sophistication, creating unique, timeless pieces.

Renee Kalmus: Renee brought a fresh, innovative perspective, with designs celebrated for their distinctive silhouettes and meticulous attention to detail.

Arnulfo Figueroa: Arnulfo’s line exuded refined style and exquisite tailoring, embodying a sense of luxury that was undeniable.

The captivating Fashion Walk and Exhibition allowed everyone to get up close with the latest trends and the designers’ masterful creations.

eZWay In The Spotlight As an eZWay Platinum member, it was fantastic to be part of the star-studded affair alongside fellow members like James Darius and Jerry Christ. The community presence was strong and supportive, underscoring our commitment to empowering creators and entrepreneurs.

We were also proud to see comprehensive media coverage from our partners, ensuring every moment was captured for posterity:

eZWay News and TV and eZWay Images provided exclusive, on-site coverage.

Derrick Hutchinson Anerrick Productions delivered high-quality video production.

eZWay Productions captured the event’s official content and exclusive insights.

TAP Interviews provided insightful interviews and behind-the-scenes glimpses, capturing the essence of the summit and the voices of its key players.

Attending the LA Fashion Week Designer Summit was an unforgettable experience—a true testament to the power of vision, collaboration, and style in Hollywood.

Thank you to everyone who made this event such a success! God Bless!

MORE IMAGES

Thank you and God Bless!

Best regards,

Matt
Matt J. Doyle
eZWay Network
MattJDoyle.Com